I currently manage e-commerce marketing for CSK Auto, operator of over 1,349 Checker, Schuck's, Kragen and Murray's auto parts stores in 22 western states.

Since my arrival, gross sales in any given month has grown an average of 62% over the year previous. Before my arrival, that average was 25%. Also during that time, repeat business has risen from 26% to 31%.

My responsibilities include:

• Online campaign development.
• Integration with print, in-store, radio, TV and event marketing.
• Coordination with merchandising and store operations.
• Customer acquisition strategy.
• Strategic partnerships.
• Email marketing.
• Search engine marketing.
• Affiliate marketing.
• Banner advertising.
• Online events.
• Online merchandising.
• Blogging / community.
• Interactive / gaming.
• Content development and copywriting.
• Online surveys.
• Market research.
• Media buying.
• Contracts and legal requirements.
• Budget and invoices.
• Project management.
• Analysis and reporting.

Working with a small group of outstanding people, we went from zero to $1mm+ and created real value for over 100 clients.

• Responsible for project management (full lifecycle) and client interaction.
• General operations management.
• Business development: initial prospect engagement, needs assessment, proposal production, presentation, negotiation.
• Project work: Requirements gathering, business analysis, project plan, marketing strategies, usability, user experience, wireframe/design, site mapping, content development. Lead developer teams to accomplish technical implementations. Periodically assisted development department in front-end coding needs.
• Developed online documentation for custom-built CRM software.
• Developed documentation standard for project materials.
• Key participant in development of successful project methodology.
• Reason for leaving - needed a new mountain to climb.

• Employ user-centered design processes to ensure that information is useful and usable.
• Communicate and document design decisions.
• Understand and diagram relationships between site content or features.
• Explore and select different visual/physical representations of content or features.
• Develop wording and visual scheme and establishing cohesive, consistent information relationships.
• Develop hierarchical classification systems for navigation or other categorization needs.
• Create label schemes and develop user-centered vocabularies.
• Establish, document, maintain and revise functional specifications.
• Prepare multiple prototypes of UI behaviors, user interaction models, workflow, interaction requirements, etc.
• Document all analysis, findings, conclusions, decisions, and relevant information in a comprehensive series of deliverables.
• Spearheaded the development of full lifecycle methodology for analysis, design, implementation, testing and maintenance of projects.
• Reason for leaving - company ceased operations.

• Assessed client’s requirements and public relations strategy.
• Designed site structure and prototypes for presentation.
• Conducted focus group testing of site prototype.
• Developed site with a user-focused experience, utilizing information architecture concepts to ensure maximized usability.
• Created/edited content, maximizing for web users and accessability.
• Coded entire Web site.
• Generated/edited graphics using digital camera, Fireworks and Photoshop.
• Reason for leaving - completed university degree, moved to Phoenix, AZ.

• Edited text/optimized content of client’s sites for search engine accessability.
• Edited/generated custom meta tags for each page.
• Manually submitted client’s sites to search engines; provided submission report to both the client and billing department, and supported client with search engine ranking reports.
• Conducted online marketing research.
• Reason for leaving - to complete university degree.

• Created and sustained a popular online community.
• Generated participation and encouraged traffic.
• Utilized email lists and message boards to produce loyalty and WOM marketing.
• Aligned with strategic partners to generate traffic.
• Provided hosting to many websites.
• Produced a bi-monthly publication containing reader-submitted material, allowing users to interact and participate.
• Online community was sold and then closed.